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AIR MILES® Reward Program

Terms and Conditions of the AIR MILES® Rewards Program

Valid as of December, 2017. Program details and information are also available at or by calling 1-888-AIR-MILES. In Toronto, call: (416) 226-5171.

The AIR MILES® Reward Program ("Program") is operated by LoyaltyOne, Co. ("LoyaltyOne", "us", "our", or "we"). When you enroll in the Program as a Collector of AIR MILES Reward Miles (“Miles”), we licence you to collect Miles by dealing with participating Partner retailers and service providers authorized to issue Miles from time to time (“Partners”) and to use the Miles that you have collected for travel, merchandise, gift certificates and other rewards ("Rewards") provided by participating travel providers, manufacturers, retailers and service providers ("Suppliers") that we make available from time to time.

Enrollment, membership and all related benefits of the Program are offered at our discretion. By enrolling in the Program or collecting Miles, you agree that you have read and understand these Terms and Conditions and are bound by all of them, as changed from time to time, and you consent to our collection and use of your personal information in accordance with our Privacy Commitment (see below).

Committed to your privacy

We are committed to protecting your privacy. We collect and use your personal information: (i) to administer the Program, including the management of your Collector Number, to accurately record and update Miles balances; (ii) to process Collectors’ orders, including the issuance of Rewards and Certificates; (iii) to invoice Collector and Partner Accounts, as appropriate; to communicate information and offers to Collectors, Partners and Suppliers; (v) to understand and analyze Collectors’ responses, needs and preferences; (vi) to develop, enhance, market and/or provide products and services to meet those needs; and (vii) to enable Collectors to participate in promotions and contests. View our Privacy Commitment at for complete details. If our business is transferred to a new owner, we will give affected Collectors notice before personal information is transferred or becomes subject to a different privacy policy.

Participation in the Program

To enroll in the Program, you must provide us with both a valid mailing address in Canada and a valid email address and you must be at least 16 years of age. If we accept your application for enrollment, we will enroll you in the Program as a collector of AIR MILES Reward Miles (“Collector”), assign you a unique Collector Number and send you an AIR MILES Collector Card ("AIR MILES Card") embossed with your Collector Number.

You may request additional AIR MILES Cards for other members of your household ("Additional Collectors") for which we may impose a fee in our discretion. You may collect Miles under one Collector Number only. All Miles collected by Additional Collectors for whom you have requested Additional Cards will be recorded under your Collector Number.

You may allocate the Miles that you collect to the separate accounts (“Collector Accounts”) under your Collector Number that we may establish from time to time.

In case of divorce or relationship breakdown, death, emigration from Canada, duplication error, or with our authorization, you may with our prior consent and upon proper proof and payment of such fees as we may in our discretion impose from time to time, merge your Collector Number with the Collector Number of a family member or member of your household.

The Program, including all Miles, AIR MILES Cards, every certificate or other document which can be exchanged for a Reward ("Certificate") and all rights relating to them, are and will remain our property. You are responsible for all taxes payable as a result of your participation in the Program, including collecting and using Miles and obtaining Rewards. You may not transfer, sell, exchange, give, charge or otherwise dispose of any Mile except in accordance with such conditions as we may prescribe from time to time and upon payment of such fees as we may impose in our discretion from time to time.

You must identify yourself as a Collector and present your AIR MILES Card or provide your Collector Number when dealing with Partners. While similar programs may be offered in other countries, the Program entitles you to collect Miles only from Partners in Canada. We will credit your Collector Accounts only with Miles you collect when dealing with authorized Partners in good standing with us, and only after the Partner notifies us to do so. We are not responsible if a Partner delays or fails to notify us or for any other delay in recording Miles in your Collector Accounts. Some Partner locations may not participate in the Program. We may refuse to record or honour Miles in your Collector Accounts, or if already recorded, we may cancel them, if we cannot confirm that they were properly issued or obtained. We may also cancel recorded Miles if the issuing Partner does not pay amounts owing to us or tells us to cancel the Miles (for example, because you returned or didn't pay for products or services for which the Miles were issued). Partners will determine the conditions under which they will issue Miles and may change those conditions at any time and without notice. Neither we nor any Partner is responsible for any offer of Miles which is no longer in effect. Any dispute must be settled between you and the Partner. If you believe that the number of Miles in your Accounts is in error, you must tell us within 60 days of the date of the transaction for which the Miles should have been issued or else the number of Miles in your Collector Accounts will be deemed to be correct, except for excess Miles improperly recorded in it. We may require you to submit documentation to support your claim.

A personal identification number ("PIN") may be required in order to access your Collector Accounts and to use your Miles on or when contacting our Customer Care Centre. Anyone who knows your Collector Number and PIN will have full access to your Collector Accounts, and may change the address associated with your Collector Number and use Miles recorded in your Collector Accounts. You are responsible for maintaining the secrecy of your PIN, for all activities that occur using your PIN and for notifying us of any unauthorized use of your PIN. We are not responsible or liable in any way for any loss arising from your failure to comply with these provisions. Notify us immediately if your AIR MILES Card is lost or stolen. We may from time to time allow you to allocate the Miles that you collect to separate balances within your Collector Accounts and restrict the Rewards available upon the use of Miles from any particular balance.

If no Miles are posted to any of your Collector Accounts or used from any of your Collector Accounts for a period of 24 consecutive months, we may cancel the Miles recorded in all of your Collector Accounts without notice or compensation to you.

Use of Miles

Miles have no cash, monetary or other value and cannot be converted into any currency. Miles are not actual miles. They count towards travel services, merchandise, Certificates and other Rewards that we make available from time to time.

You may use our Internet website, our AIR MILES Customer Care Centre and our Interactive Voice Response System ("IVR") to use Miles for the Rewards that we make available from time to time through these channels.

We may restrict the Rewards available upon the use of Miles from any particular Collector Account.

You may use Miles in accordance with such conditions and upon payment of such fees as we may prescribe from time to time. The number of Miles recorded in your Collector Accounts and the number of Miles required to obtain any particular Reward are subject to verification by our Customer Care Centre. Once merchandise, gift certificates or gift cards have been booked or ordered on, no changes, cancellations, exchanges or refunds whatsoever are permitted. All Rewards are offered subject to availability and restrictions imposed by Suppliers. We assume no responsibility for any loss, damage, defect, injury, death or expense relating to any Reward, or for your Rewards not turning out as you expected for whatever reason.

You may use Miles to pay for purchases from participating Partners and Suppliers in accordance with such conditions and upon payment of such fees as we may prescribe from time to time. Visit for a complete listing of participating Partners and Suppliers where this Reward is offered and full details as to how to use Miles to obtain this Reward.

From time to time, you may obtain specially designated Rewards by using Miles or by using a combination of Miles and money. We will designate the Rewards to which this feature applies and determine the number of Miles and amount of money required to obtain any particular Reward in our sole discretion.

All references to money in these Terms and Conditions are in Canadian dollars, unless otherwise indicated, and we accept payment of money in Canadian dollars only by way of valid credit card. You are responsible for all taxes applicable to any amounts payable to us. We will determine the applicable taxes on the basis of the province in which you reside, as shown in our records at time of payment.

Additional Provisions Relating to Travel Rewards

The number of Miles required for flight Rewards may vary due to routing and carrier availability, time and date of travel and use of multiple carriers. Suppliers may limit length of stay and impose requirements to complete travel within a specified time after booking. Changes to travel arrangements made after booking are subject to applicable fees imposed by Suppliers and us and any applicable increase in the number of Miles required for the changed travel arrangements. Tickets must be used within one year of original booking and no Miles will be refunded in consequence of a change to travel arrangements once made. You are responsible for and must pay all administration charges, taxes and fees (such as sales, departure and transportation taxes and fees, airport improvement fees and other fees), airline fuel and other surcharges and excess baggage charges, immigration fees, governmental fees and levies, customs charges and passenger facilities charges (including port charges), health or other inspection fees, and other non-ticket costs or charges which may be imposed or collected with respect to Rewards requested by you or through your Collector Accounts. All travel services are arranged by LoyaltyOne Travel Services Co., a licensed travel agent in Ontario, British Columbia and Quebec, which may impose its own service fees for arranging travel services. Trip cancellation and interruption insurance is highly recommended to ensure the return of Miles used to your Collector Accounts. Availability of travel-related Rewards may be affected by Suppliers blackout days, seating or space availability or other factors, meaning that seats or space for our Collectors may not be available even though the flight might not be full or the Rewards or Supplier services may not be fully booked. We may without notice alter or substitute airlines or scheduled travel times, omit or alter stopping places and routes, and are not responsible for making connections. We do not guarantee start or finish of travel. All reservations are subject to conditions of carriage, supply, and business of Suppliers which may include exclusions and limitations of liability. Times shown in timetables or elsewhere are approximate and not guaranteed. Schedules are subject to change without notice. We suggest you contact the participating airline in advance to confirm your departure times. We assume no responsibility if you are denied boarding, or your flight is cancelled or delayed. It is your responsibility to ensure you have all necessary travel documents required to enter the countries of your stop-overs and destination and that you are aware of and meet all health requirements of your destination.

Buy the Miles You Need

You may purchase a limited number of the total number of Miles required for such Rewards as we may designate from time to time for such amount as we may prescribe from time to time, in accordance with such procedures as we may prescribe, subject to change or withdrawal. Our Customer Care Centre will advise you of the number of Miles you may purchase. You may not purchase more Miles than required for the specific Reward and we will not refund any amount paid to purchase Miles.

Business Collectors

Collectors who collect Miles in the course of making business expenditures may enroll as Business Collectors in the AIR MILES Reward Program. Any individual, sole proprietorship, partnership or corporation which does so and has a valid Canadian address may enroll as a Collector by such individual or sole proprietor, or a partner in such partnership, or a director, officer or purchasing manager of such corporation, (each a Principal) following the procedures described below. Upon doing so, such Collector will be designated as a Business Collector. In addition, we may from time to time, at our option, identify Collectors who we believe have collected Miles in the course of making business expenditures and those Collectors will also be identified as Business Collectors. All Business Collectors will be entitled to the benefits and features outlined below. If we determine that a Business Collector has not been collecting for business purposes for any continuous 12-month period, we may, at our option, designate their business Collector Number as a non-business Collector Number, in which case such Collector will cease to be a Business Collector.

A Business Collector may transfer Miles recorded in its Collector Accounts at the time of transfer to the Collector Account of a Principal, employee or family member of the Business Collector, or any family member of any such Principal, by providing us with written notice from a Principal of each such transfer.

In addition to the two Business AIR MILES Cards that are provided upon enrollment in the Program, a Business Collector may request additional or replacement AIR MILES Card(s) for employees or other representatives of the Business Collector at such cost as we may prescribe from time to time. Each any person (other than the Business Collector itself) to whom any such additional AIR MILES Cards are provided will be an Additional Collector.

To enroll as a Business Collector, you may: (i) complete an enrollment form available from an authorized participating Partner; or (ii) call our Customer Care Centre at 1-888-AIR-MILES and ask to be enrolled as a Business Collector or designate your existing non-business Collector Number as a Business Collector Number.

Limitation of Liability

Neither we, our affiliates nor any of our or their respective officers or directors have any responsibility or liability for any expense, loss, cost, injury, damage, delay, travel cancellation, accident or any other matter or thing whatsoever (collectively, ‘Costs’), however suffered or caused (including compensatory, incidental, indirect, special, punitive, consequential or exemplary damages or damages for loss of income or profits), directly or indirectly arising out of or related to (i) the Program or your participation in the Program; (ii) any failure, delay or decision by us in administering the Program or amending these Terms and Conditions or the basis on which you can use Miles; (iii) unauthorized use of your Collector Card or PIN; (iv) any offer, representation, statement or claim about the Program, any Partner or Supplier or their products or services, made by a Partner, Supplier or any other person; or (v) the purchase, redemption for or use of any goods or services of Partners or Suppliers, including any travel arrangements or other Rewards, whether made available by us, any of our affiliates, Partners, Suppliers or otherwise. This applies even if we or our representatives are advised of the possibility of such Costs. Partners and Suppliers are not responsible for the Program. Any liability we may have to you or anyone else who obtains the benefit of any Miles you use, under any circumstances, for any negligence, breach of contract or otherwise, is limited to crediting your Accounts with the number of Miles you used in connection with those circumstances, or, if no Miles were used, to a maximum of one-tenth of one cent for each Reward Mile recorded in your Accounts when the liability arose. Use of our website is subject to the terms of use displayed thereon from time to time.

Termination, Changes and Breach

We may change these Terms and Conditions, any aspect of the Program including booking conditions, procedures for using Miles for Rewards, or any Rewards in any respect, all without notice and even though changes may affect the value of Miles already accumulated. For current Terms and Conditions and other Program details and information, visit or call our Customer Care Centre. For example, but without limitation, we may add, delete or change Partners, Suppliers (including participating airlines), time limits for collection, use or redemption of Miles, Certificates or Rewards, conditions or procedures of the useof Miles, the number of seats available to destinations, the number of blackout dates, travel restrictions, or the number of Miles required for particular Rewards. If no Miles are recorded in your Accounts for 24 months, you become bankrupt, commit fraud, misrepresent any information, violate any Terms and Conditions, abuse your Program privileges or act in any other way to the detriment of us, our Partners or Suppliers or the Program, we may, without affecting our other rights, disclose such information requested by proper authorities, terminate your enrollment and/or cancel your Miles and Rewards. If a Mile or Reward expires or is cancelled for any reason, it becomes void without compensation.


These Terms and Conditions may be different from what you know about the Program. These Terms and Conditions constitute the entire agreement between you and us regarding your participation in the Program, your entitlement to collect and use Miles and your entitlement to any other benefits of the Program, and supercede all previous versions. Except as expressly contained in these Terms and Conditions, there are no conditions, representations, warranties, express or implied, statutory or otherwise. When you deal with us over the Internet, you consent to the formation of contractual relations through electronic communications. We are the final authority as to the interpretation of these Terms and Conditions and as to any other questions or disputes regarding the Program or any Reward. Unless we otherwise elect, any dispute regarding these Terms and Conditions, including validity, existence, binding effect, interpretation, performance, breach or termination, and including tort claims, shall be referred to and finally determined, to the exclusion of the courts, by a single arbitrator. The arbitration shall take place in Toronto, Ontario, in English, and in accordance with Ontario laws, unless you are a Quebec resident in which case Quebec laws shall apply. In all other respects the arbitration shall be governed by and subject to the Ontario Arbitration Act. The arbitration shall be conducted in strict confidence with no disclosure to any person of the fact of the dispute or any aspect of the dispute except as necessary for resolution of the dispute. We will not be taken to have waived any of our rights even if we use Miles or honour Certificates when not required. Miles and Certificates have no cash, monetary or other value and cannot be converted into any currency. All materials and any notices from us will be sent to your address as in our records; please notify us if your address changes. The Program, all rules and Terms and Conditions are governed by the laws of Ontario (except for Quebec residents, for whom Quebec law applies). If any provision of these Terms and Conditions is invalid or unenforceable, such provision shall not affect the validity and enforceability of the remaining Terms and Conditions.

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